Top Woman in Blockchain and NFT Pioneer Tracy Leparulo joins Zytara

Zytara, the innovative fintech company, today announced it has further expanded its depth across the crypto industry by entering the NFT market. The company, whose mission is to provide Gen Z and Millennial esports fans and gaming enthusiasts with financial services to meet their needs, is building the digital financial institution of tomorrow, today.

NFTs have been present in the crypto community for years but hit the mainstream in recent weeks fueled by a series of NFTs drops from an array of celebrities and other artists. In the games industry, NFTs are also gaining momentum and, as the industry increases in mainstream popularity, the appetite for this specific crypto asset is expected to grow.

“The leading digital financial institutions of tomorrow will not only hold cash and traditional investments, they’ll custody digital assets, including cryptocurrencies and NFTs,” said Al Burgio, founder & CEO of Zytara. “Our latest expansion enables Zytara to also support strategic partners including esports teams, gamers, musical artists, actors, and other brands with the creation, sales and marketing of NFTs.”