Gamer-focused fintech company Zytara has expanded its reach in the crypto industry by entering the NFT market.
The company, whose mission is to provide Gen Z and Millennial esports fans and gaming enthusiasts with financial services to meet their needs, recently unveiled the Zytara dollar (ZUSD), launched in partnership with Prime Trust. ZUSD is programmable money for the gaming industry and beyond, which is redeemable on a 1:1 basis for US dollars.
Originally launched on the Ethereum network, Zytara is now also introducing ZUSD onto the DigitalBits blockchain. The company is now also intending to further leverage this blockchain network with this latest expansion into NFTs.