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Alex Simonini
Alex Simonini
VP Brand Experience

As VP of Brand Experience, Alex leads all brand activation and strategy with our key sponsorship partners.

With over 15 years of experience across sports sponsorship, retails and the luxury segments. Alex has delivered world-class experiences for some of the Fortune 500 Global Companies including Fiat Automobiles S.p.A., CHANEL, Nike, Juventus FC to name a few, by leveraging the intersection of ethnography, creativity and technology furthermore contributing to the creation of memorable fan experiences and innovative customer journeys.

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