FinTech Company Zytara Plans to Launch First-of-its-Kind Digital Banking Platform for Gamers and Esports

FinTech Company Zytara Plans to Launch First-of-its-Kind Digital Banking Platform for Gamers and Esports

FinTech company Zytara has revealed plans to launch a digital banking platform and payment network for Millennial and Gen Z gamers and esports enthusiasts. Planned for early next year, Zytara will offer solutions for the gaming industry, which currently lacks a dedicated banking product. Market research firm Newzoo estimates that the global games market will generate revenues of $159.3B in 2020, a 9.3% YoY increase in an industry that is set to exceed 3 billion gamers by 2021.

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