Esports organization Dignitas has announced a partnership agreement with digital banking platform Zytara. Last month, Zytara announced its plans to launch a platform aimed at gaming and esports enthusiasts which would offer tailored features and services including branded cards. This new deal with Dignitas is Zytara’s first partnership to that effect.
The Dignitas-branded debit cards and mobile app skin will feature the newly updated brand identity which the organization revealed earlier this week. Dignitas has reverted its logo from the owl iconography of its 2018 brand refresh to an updated version of its original alien head logo.
In addition to the themed products, Zytara and Dignitas will collaborate on various social media and content activations aimed at driving awareness and engagement for the platform.