AS Roma and Zytara Labs Sign $42 Million Partnership
Calling all Roma fans! The Italian soccer club has signed up for an exciting three-year deal with blockchain fintech Zytara Labs. It will become part of Zytara Labs’ DigitalBits blockchain network.
The partnership is worth $42 million. As per the terms of the agreement, both entities will work together for match jersey sponsorship, Non-Fungible Token souvenirs, and increased fan/club contact. DigitalBits’ emblem will appear on AS Roma’s men’s and women’s first teams’ home, away, third and goalie jerseys.